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In today’s hyper-competitive world, having a go is compulsory.
Being successful is a definite choice.

A FOOD SUPPLEMENT
IN A CHEWING GUM

Mind The Gum is a supplement in the form of a chewing gum. It contains active ingredients to aid concentration and memory and to counteract mental fatigue


Niacin, thiamine, and vitamins B6 and B12 contribute to the everyday functioning of the psychological and nervous systems, while zinc aids with regular cognitive function. Niacin, riboflavin and vitamins B6 and B12 help to combat tiredness and fatigue and aid normal energy metabolism.

HOW AND WHY IT WORKS

BALANCED FORMULATION

An innovative formulation of 15 ingredients, specifically chosen to enhance memory and concentration. Mind the Gum brings stimulants like caffeine and ginseng together with Phosphoserine and group B vitamins that contribute to the normal functioning of the nervous system.

CHEWING

Various studies have shown the effectiveness of chewing in increasing concentration, memory and attention.

Wilkinson L., Scholey A., Wesness K. “Chewing gum selectively improves memory in healthy volunteers.” Appetite. 2002 Tucha D, Mecklinger L, Maier K, Hammerl M, Lange KW. “Chewing gum differentially affects aspects of attention in health subjects.” Appetite. 2004 Baker JR, Benzance JB, Zellaby E, Aggleton JP. “Chewing gum can produce context-dependent effects upon memory.” Appetite. 2004

SUBLINGUAL ABSORPTION

To avoid the loss of nutrients through digestion, the active components are absorbed five times faster and more efficiently under the tongue.

An Overview on: Sublingual Route for Systemic Drug Delivery. (K. Patel Nibha1 and SS. Pancholi)

CONTEXT-DEPENDENT MEMORY

This process connects information to specific tastes, smells or actions (chewing, for example), allowing our brains to recall data more easily.

Herz RS. The effects of cue distinctiveness on odor-based context-dependent memory. Mem Cognit. 1997 May Pointer SC, Bond NW. Context-dependent memory: colour versus odour. Chem Senses. 1998 Jun Morgan CL. Odors as cues for the recall of words unrelated to odor. Percept M ot Skills. 1996 Dec Smith DG, Standing L, de Man A. Verbal memory elicited by ambient odor. Percept Mot Skills. 1992 Apr

How Mind the Gum was born

Returning to university life after an almost fatal road accident.
Sitting more than twenty exams and essays in just one year.
It could be something from a film script, but this is no film.
This is how Mind the Gum came to be.

BY YOUR SIDE THROUGH EVERY CHALLENGE, WHATEVER YOUR GOAL

WHAT OTHERS SAY ABOUT US

corriere-innovazione
“Tanti esami da preparare? Ore e ore di straordinari al lavoro? Per affrontarle basta masticare un Mind the gum”
forbes-logo
“How a near-fatal car crash inspired an Italian entrepreneur’s mind-boosting business idea”
wired
“Mind the Gum, una gomma per la mente”
tomshardware
“Mind The Gum, metti il turbo al tuo cervello”

DO YOU WANT TO BE ONE OF THE FIRST TO TRY IT?

Write us an email: info@dantems.com